We provide strategic perspective and practical support to enable cultural, creative and destination organisations to develop and thrive.
We provide strategic perspective and practical support to enable cultural, creative and destination organisations to develop and thrive.
We help companies and individuals to be their best. We know how organisations work, how to identify goals and generate success.
Creating strategies | Managing organisational growth | Brand, audience and communications | Income generation | Research and evaluation
Perhaps you need to take stock and create a more robust future for your organisation? Or evidence your options for the future by analysing data and consulting key people. Is it time to review competitors and brand?
Our approach is designed to suit each individual brief. A first conversation allows us to provide perspective and to identify tasks that will make a real difference.
We find the customer or audience bases that are key to the project and implement the best ways of establishing what they think and want. We can evaluate initiatives, research new territory or explore business plan context and competition.
We focus companies to establish their priorities and help manage change toward better efficiency or expansion, taking the whole team on the journey.
We can help you identify and establish direction by developing effective strategies and business plans that solve problems and achieve potential.
Clarifying key market opportunities and audience we can build a business model toward the pursuit of investment or develop new service or experiences to sell, while encouraging the wider team to adopt an entrepreneurial way of thinking.
We ensure communications reflect your core aims and values, providing customer and audience data, strategic tactics, brand rationale and brief creation.
We thrive on hard work and helping overcome challenges arising within or from external influences. We work collaboratively, creating an inclusive connection with clients.
We provide hands-on, practical help – project and event delivery keeps our skills sharp and experience real. When specialisms are required such as design, fundraising, HR or policy and legal specialists, we have brilliant associates to bring to the team, carefully selected for each project.
Karen Shaw holds a range of positions including consultant, manager, producer, mentor and trustee. Her expertise includes strategic planning; identifying and managing partnerships, budgeting and diversifying income, change management and evaluation. With over 19 years of experience in the arts she has worked across art forms engaging communities and producing cultural experiences with a range of partners.
Karen is a mentor on the Federation of Scottish Theatre’s Step Up programme and board member of Trapeze.
Tracey has worked across the private and public sectors for 25 years including co-ordinating major capital and development destination, tourism and cultural projects across Scotland. Having worked in parallel as consultant to the creative and hospitality sectors, she is passionate about supporting SME entrepreneurs and business owners growth and change.
Board positions have been held at Common Purpose Glasgow and Easterhouse Arts Trading Company generating new members, audiences and income streams in both roles.
Over the years we have worked with some brilliant people and continue to do so as Vis-à-Vis associates. For each project we work with our associates to bring the right balance of skills and experience to the project team. From half a days vital input and advice to an additional team member for the project duration, we work out what the best approach is to give the maximum impact to our client without wasting resources.
We employ Fair Work practices for all our associates and colleagues, upholding Scottish national guidelines for a respectful, high quality professional environment.
Email us: hello@visavis.agency | Follow us: @visavisagency
Tracey Kelly 0044 7812 193 831 | Karen Shaw 0044 7967 973 589
