We provide strategic perspective and practical support, enabling cultural, creative and destination organisations and SMEs to develop and thrive.
We provide strategic perspective and practical support, enabling cultural, creative and destination organisations and SMEs to develop and thrive.
We help companies and individuals to be their best. We know how organisations work, how to identify goals and generate success. Working with us provides space and time to think about what could improve yours.
Creating strategies | Managing organisational growth | Income generation | Research and evaluation | Brand review
Perhaps you need to take stock and create a more robust future for your organisation. A review of core purpose, resources, context and strengths can inform your future opportunities and strategic direction. Or do you need help analysing data and consulting key people inside and external to your organisation, to evidence your options? Is it time to review your market position, competitors and brand?
Our approach is designed to suit each individual client and brief. We’ll find the real core influences that can lead to stability, energy and efficiency. A first conversation can provide perspective and identify tasks that will make a real difference.
We find the customer or audience bases that are key to the project and implement the best ways of establishing what they think. We can evaluate initiatives, research new territory or explore business plan context and competition.
We focus companies to establish their priorities and help manage change toward better efficiency or expansion, taking the whole team on the journey.
We can help you identify and establish direction by developing effective strategies and business plans that solve problems and achieve potential.
Clarifying key market opportunities and audience we can build a business model toward the pursuit of investment or develop new service or experiences to sell, while encouraging the wider team to adopt an entrepreneurial way of thinking.
We ensure communications reflect your core aims and values, providing customer and audience data, strategic tactics, brand rationale and brief creation.
We thrive on hard work and helping overcome challenges arising within or from external influences and work with you collaboratively, creating an inclusive connection with clients.
Providing hands-on, practical help keeps our skills sharp and experience real. When specialisms are required brilliant associates are brought into the team, selected for each individual project.
Tracey has worked across the private and public sectors for 25 years, supporting individuals, companies and national initiatives to generate income and participation. These include launching major capital and development destination projects across Scotland, in senior Development positions at Glasgow Royal Concert Hall, Glasgow Science Centre and Dundee Contemporary Arts.
After her last full time role, building Glasgow firm D8 Design as CEO, she has worked for the last eighteen years as consultant to the creative, tourism, cultural and hospitality sectors. She is passionate about supporting SME entrepreneurs and business owners’ growth and change.
Her established network of contacts and peers include many clients with whom she works on an ongoing basis as well as hand-picked Associates to work with her on client projects. Tracey has lectured on the MA Cultural Management at Queen Margaret University in Edinburgh and uses certified Counselling Skills in consultations with Boards, leaders and teams.
Her own Board positions have included Common Purpose Scotland and Easterhouse Arts Trading Company, strategically advising on profile, new members and income channels.
Over the years we have worked with some brilliant people and continue to do with Vis-à-Vis associates. Contracted colleagues are chosen to bring the right balance of skills and experience to a project and include experts to advise and/or deliver digital comms, design & illustration, legal and HR advice, PR and costs-management.
From a half day of vital input and advice to an additional team member for the project duration, we work out the best approach to give the maximum impact to our client without wasting resources.
We employ Fair Work practices for all our associates and colleagues, upholding Scottish national guidelines for a respectful, high quality professional environment.
