Edinburgh Printmakers

The capital’s print studio is both engine house and trusted resource for many of the foremost artists in the country. For their relocation, through Lottery funding, to Castlemill Works, an abandoned tyre factory in Fountainbridge, we created a communications strategy to include: core services, defined user experience, target audience segmentation/definition, brand positioning and design brief.

Seeing the rebrand process through its implementation to key digital and offline tools for each audience,  thereby communicating EP’s renewal, equips the team to attract new visitors and income.