Glasgow Life’s review of their festive offering from Nov-Feb across the city was reviewed. We helped identify participants and stage categorised focus groups to inform and shape commercial input, catering, arts and events providers. Individuals and influencers working in a variety of city businesses, community and visitor development and creative entrepreneurs shared ideas about renewing the city offer.
Our aim was to ensuring any new plans would reflect those who create and benefit from a festive period of collaborative celebration of the city.
A report was prepared for Glasgow Life’s consideration of future iterations that fulfil their economic, visitor and inclusion aspirations.