Little Maven is a new digital venture for families to find great places to dine out. The brainchild of two young entrepreneurs, recently parents, their aim is to help all kinds of modern families achieve quality, hassle-free time together. They approached us to help get their idea of a collaborative user-generated app and website from inspiration to reality. The rapidly-changing world of website monetisation is full of both pitfalls and proven successes. We reviewed a range of financial models to create an income plan for the first and second period of the business; undertook a competitor/customer needs review then defined their usp and user segmentation. Having constructed their brand values and voice, we generated their new corporate identity with design agency Cause & Effect. The bold, passionate founders are currently expanding their service and following and deserve every success. Every guardian, parent, aunt, uncle, grandparent - sign up! We’re proudly watching it grow.