NHS Scotland

Scrutinising the impact a marketing campaign has made helps to inform a future strategy. We evaluated a 2017 campaign for the NHS intended to encourage people to visit for sexual health checks; to practically inform about the services and dispel patients’ inhibitions.

The medium and messaging was key to motivating the target market and we undertook the research to find out where/how the campaign worked and what the responses were among the demographics identified. Our findings and recommendations will help the team to ensure tactical marketing spend achieves the widest impact.